Fashion PR, is Your Fabulous Choice?

Nowadays, more and more PR graduates are eager to squeeze in fashion world,from being volunteers in Vauhall Fashion Scout to being interns in various fashion houses. True,it is likely a fashion career trend today. Is it really your fabulous choice to work in fabulous fashion PR? Here I'd like to share you with a video about it. If you can't open the video, please move to   https://www.youtube.com/watch?v=dikk4cRYSQ0 

           
                 

In the video we interviewed 3 people who work in fashion public relations, that is, in PR and Marketing department of Ozwald Boateng. From PR manager to PR assistant, they introduced all their work routine on daily basis, their opinions about fashion PR and their career paths. Besides, a variety of information about Ozwald Boateng was included, some clippings are very exclusive, the interview of Ozwald himself and catwalk feature, in particular.

After enjoying the video, what you think of fashion PR? Any further thoughts? Let's me conclusion some tips from the video, hopefully it enables to give you some illumination about fashion PR and your PR choice. 

                           

                         

•   Fashion PR is fabulous, but in the meantime it is very fatiguing as well.If you can't stand the high pressure and time schedule (especially during fashion weeks and events), it will be too much for you. Yes it is bitter, but little warning is better than white lies.   

•  Interpersonal skills are essential. While you feast all fashion events at all levels, you should be careful about your manner,  communications skills in every minute. Remember, you are standing in front of flashlights. Any tiny mistake will be enlarged and spreaded all over the place.

•  Hold your dream tightly. Once you have determined to enter the fashion PR world, get yourself ready. You know, good things always come to those who wait. Surely you heard of this, as highly competitive work it is, it is very hard to get. Seize your moment!

Reference:

YouTube, Is it great to work in fashion PR? https://www.youtube.com/watch?v=dikk4cRYSQ0

Internal material, 2012, Ozwald Boateng

Vouge,2012, http://www.vogue.co.uk/fashion/autumn-winter-2012/mens/ozwald-boateng

YouTube, Ozwald Boateng Presentation, http://www.youtube.com/watch?v=ho3hPt8XVyQ

YouTube, Ozwald Boateng Catwalk, http://www.youtube.com/watch?v=l3Jhc8X4zpc&feature=related

YouTube, A Man's Story, http://www.youtube.com/watch?v=WDDJIUMC5LA 

YouTube, After Catwalk, http://www.youtube.com/watch?v=okMoDFy_ZYI 

London Fashion Week Officially is Over, But Fashion Blogs Don't

The pictures shown above are about Ozwald Boateng latest collection Autumn/ Winter 2012/2013. The presentation was hold in store, flagship store in 30 savile row, with "African Beyonce"musician. creating an aesthetic  atmosphere combined with eastern and western culture. When British hunting attire meets Japanese Wafuku, reflecting on all the Oriental models, the media clippings for this show is inspiring as well. I assisted my manager and press officer to finish this show, and I have to say the outcome is great.

I checked all the media clippings for our show, most of them are from bloggers. Now, except facebook and twitter, blog could be the new star of social media tools. Based on Fashion Marketing, blogs have become a popular method of communicating with others, both nationally and internationally. Nowadays more than 80 million active blogs are posted on the internet worldwide. Successful blogs meaning blogs that people read, response to and learn from-are those that have the reader in mind. 

Today after searching all the information online for the presentation I realise how powerful the fashion blogs are. According to Marianne C. Bickle, the author of Fashion Marketing, blogs are becoming increasingly popular in fashion world. They act as another aspect of fashion marketing and PR efforts. Moreover, some famous fashion bloggers can exert a great influence on readers, such as Susanna Lau, who has thousands of readers who read her blog regularly. 

Therefore, I am also thinking our PR student blogs could be effective to some point. Even though it is coursework, we are able to get to know this media platform and make full use of it when we graduate. Still a good chance to learn. 

Reference:

Bickle, M.C (2011), Fashion Marketing-Theory, Principles and Practice, New York Fairchild Books

Internal material, Ozwald Boateng, 2012

Susanna Lau, http://stylebubble.typepad.com/