According to Trevor, the professor of Consumer PR, fashion PR could be the F sector: flossy, parties all night long (look at the drama Sex and the City), the problem is the fancy fashion PR lures more and more candidates to apply related jobs, even volunteering work.I was quite surprised when I recruited a row of candidates who were so interested in working in back stage of a certain show in London Fashion Week.
In my point of view, fashion PR could be the most glamorous PR job PRers can have: all kinds of decent occasions to attend to,all types of interesting media work such as fashion shows info and media clippings...the perfect combination of work and play. But the competition is more and more bitter, since the students who study in Fashion PR modules in different universities in the UK.Central St Martin’s, London College of Fashion, Kingston University and Westminster University all have world renowned fashion courses–the graduates from which are often headhunted by big design houses.Even though a report done by economic consultants Oxford Economic, says "the fashion UK fashion industry is the largest employer of all the creative industries", but 816,000 employees of a large labour pool in the UK just stands only 2.8% of total employment. Sadly, the payment is not that good as well, unless you are working for famous designers. Hmmm, very hard to get.
London Fashion Week is coming soon, in Fashion PR module, the teacher kindly asked us to hand in our CVs, trying to find potential working placement in Vauxhall Fashion Scout. The motivation is truly inspiring, giving us the hopes that we can have a chance to get in. However, among 15 students only 3 get a chance to have interviews, and only 1 could work there and not sure she has the time or not... I have also been told that in London Art University, St Martin's to be exact, a student was recommended to gain a golden opportunity to volunteer in LFW, changing models' clothes was her main work at that time. Well. To do or not to do is a question.
For graduates,it will be wise if we choose a right career, even it is hard to get, you need to have a bite first and then decide, whether to spare no effort to get or not. Candidates who are chosen to work later in the fashion show are so excited, I hope every fashion PR person can make the PR dream come true.
Reference:
Morris, Trevor, Consumer PR, University of Westminster
London Fashion Week, Value of Fashion Report, http://www.londonfashionweek.co.uk/news_details.aspx?ID=229
Guardian, London Fashion Week, http://www.guardian.co.uk/lifeandstyle/2009/sep/20/london-fashion-week-mark-fast
Hotcourse, Fashion Design Courses,
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