Today another guest speaker was invited to our MA PR class. Dominic Church is a lobbying PR practitioner, he introduced us the political PR industry and his company. To be very honest, the subject is relatively new to me, but it was a productive lecture to learn the knowledge of public affairs from this PR pro.
In Exploring PR, public affairs (PA) communicates with government and other external stakeholders affecting a company or an organisation on matters of public. And the core skills needed in PA to operate successfully in the competitive environment of accelerated pluralism are lobbying both in private and publicly and media relations. As Mr Church mentioned, lobbying could be the most complicated PR job. Later he gave us a case analysis from his own company, making me realise what he said could be true. The challenges did arouse my curiosity to explore lobbying PR, here is some information about lobbying, if you are like me interested in it, it may help you to gain some general idea to work in this sector.
For lobbying, most job descriptions are more or less: Job responsibilities include being able to have a deep understanding of the clients' interests in active legislation, strong communication skills to reinforce clients' position on the issues at hand, possess a working knowledge of other interest groups holding a similar position as the clients', prepare press releases, informational literature and at times represent the client at news conferences and in other forms of media. Other responsibilities include scheduling and facilitating meetings with legislators on behalf of the client, responding to regulatory inquiries and testifying at public hearings. Generally, a lobbyist is required to register his lobbying activities with government agencies and report his expenditures to stay within compliance guidelines.
In terms of salaries,the median salary for a lobbyist as of May 2011 was $98,398 per year, according to Salary.com. The middle 50 percent of lobbying jobs paid $79,162 to $135,936 annually. The bottom 10 percent of lobbyists had annual salaries below $61,650, and the top 10 percent were earning more than $170,000 per year.
ehow.com,Lobbyist Job Desciption, 2012, http://www.ehow.com/about_5367153_lobbyist-job-description.html#ixzz1oBKdtFvW
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