Sunday, March 04, 2012

The Rising Role of Women in PR: NO Glass Ceiling Any More

                           


The picture is from an article online, which was written by a female PR professional. Interestingly, the headline is very close to my topic: PR is no longer a male dominated industry.

Over the past 20 years, there has been a flood of women entering the field of public relations. Statistics from the US Department of Labor (1997) show that although women account for 58.7 percent of the US workforce, more than 65 percent of public relations specialists are women. In 1970, the number of womenin PR was at a mere 27 percent. Today, by some expert accounts that figure exceeds 80 percent. The male-dominated PR industry has become a history.

Let's look at some other examples which a glass ceiling doesn't really happen in PR:


  • People I know:Sally Costerton, CEO of Hill & Knowlton and chairman of PRCA who just gave us a fabulous PRCA career day event hold in National Science Museum, one of the most glamous female PR practitioners I have ever known in life;
  • Others:Jane Wilson is CEO for the CIPR, Gini Dietrich,the founder and CEO of Arment Dietrich, writes a killer blog called Spin Sucks, and is one of the hosts of the InsidePR podcast; Candace Kussthe Director of Planning and Interactive Strategy Director at Hill & Knowlton.

Thanks other Candace gives me (Candice) a bright courage to continue my PR career path. Fair enough, I am sincerely delighted with these facts and figures in PR industry. No gender discrimination, what we should do is to try our best to be professional PR people. How wonderful is that. 



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